If you were on your way to bed, then saw an email from Alex Tew waiting in your inbox, would you continue on to bed, or stop and open the email? Because I'm actually one of the people who bought into his first project, and have not received an email from him since November 24, 2005, you know I sat down to find out what he's been up to. Immediately, with no hesitation. (That I can provide you with the actual date of that last email is an example of one of the three times a year it comes in handy to be a packrat.)
As indicated on his latest blog post back in September, he's been busy. Again. And this time could be more brilliant than the last. I think this because he's building on not only the name recognition and success of his first venture, milliondollarhomepage.com, but he's added a mighty draw: a cash giveaway. The newest project, Pixelotto, cleverly combines the building blocks of the original site: the common pixel, and that ever-controversial gamber's joy: the lottery. According to tonight's email:
Next week, on 5th December, I am launching a new venture called 'Pixelotto'. It's similar to The Million Dollar Homepage only this time I will be giving away $1,000,000!
It's all based around pixel advertising and generating big traffic for advertisers. Visitors play for free - all they have to do is click on the ads for chances to win the jackpot. The more they click, the more chances they have - and the more traffic you receive.
Of course this email was "an exclusive opportunity" for past advertisers to get in on the action a second time. Haven't decided if I'll be buying his pixels this go 'round. But regardless of whether I shell out for any little ole' pixels or not, I'm confident he'll quickly sell every last one he's offering up, with Pixelotto. What with the promise to give away money and all. And his proven ability to get some buzz started around his projects.
Now I'm intrigued to see if any readers find "my pixels!"
- There's my neighborhood over there. --->
- The pixels I bought point to another of my little web ideas, and so I didn't use my "mw" logo. (But if you find it, you'll know; I've since rolled it into this site.)
I'll be checking back in after his public launch. No doubt his email distribution will have the desired initial effect: to get the buzz started 'round the blogosphere. It worked for me!