In case you're not familiar with "our ways"

We the people of the focus-challenged would like to tell you right now, for the record, that we didn't mean to forget to follow through on our promise to you. Nor did we forget you, personally. And furthermore, we didn't mean to lose that piece of paper with your phone number...or even your name on it. We just got distracted with forty eleven thousand other things that, while not nearly as interesting as you and that thing we promised to do for you, were - nonetheless - very compelling reasons to do something else at the time.

It's important you know this and at least try to forgive us.