When I'm working with website clients on their Squarespace sites, the conversation almost always turns to "How do I get people to come to my site?" Most of my clients use the Squarespace "journal" module for a blog, even when they choose to call something else. But if they're discussing it with me, they're usually planning to have a go at it. And I encourage this, because a blog is one of the best platforms for creating conversations with your audience who are, literally or figuratively, your customers. Adding a blog to your website can keep your site from becoming a stale "online brochure" as you're providing visitors with a reason to come back! But it takes work, and by the time they're working with me, the people with whom I collaborate are well aware of the work "they've gotten themselves into."
I frequently hear:
- Isn't a blog just a diary that you put up on your site? That's not my style.
- How do I know what to write? I'm pretty sure I'll run out of ideas.
- Who cares what I have to say? I'm not even a very good writer.
- I'm afraid nobody would read it if I wrote it.
- How often do I have to do this?
The people I work with want all the help they can get - this is new territory for so many. And while I'm happy to share from my experience, I don't have all the answers. Best to turn to a professional in the field.
There is an enormous array of quality writing on the subject of creating quality blogs that people actually want to read, but invariably, I always start with one person: Darren Rowse is the founder of ProBlogger and I am compelled to turn people in his direction. He taught me so much when I was new to blogging, and I am never disappointed when I visit his site now. (And don't judge him based on what you find in my blog, please. Just go see for yourself why he's my first go-to person for learning how to become a quality blogger. Even though it's clear I don't implement nearly enough of his sound advice.) Most of my clients resonate with his lessons and writing and speaking style, as well.
This morning, I watched one of Darren's videos in which he recounts a story. His young son gave him some advice that he's passing along online. I thought the message was important enough to share here, too - in life, as well as in blogging. I certainly needed to hear it. You might benefit from it, too. Not only that, but it's fun to listen to Darren tell stories in what is, to me, an accent, as I live in the southern US and he lives in Melbourne, Australia.
Also? If you're not interested in blogging advice, but want a good place to read "tips for life," Darren's latest online venture is called FeelGooder. You might enjoy this as well!