Seth Godin's reminder that we do have options

Do you read Seth Godin's blog? As one friend put it, he's excellent at distilling the essence of his topic and delivering a brief piece that really stays with you.

Today he addresses a topic that I had to ponder from all angles when I was deciding to forgo the stability of a guaranteed paycheck. A snippet for you:

Corporations and organizations brainwashed generations of people to believe that they had no option. Go to school, go to the placement office, get a job, do what you're told. The amazing reality of our time is this is no longer true. And yet. And yet few people are developing their alternative, building an external reputation and yes, even moonlighting on the weekends. When you have the option, not only does your confidence change, your work does as well.

Read the full post here, BACO and your career.